One week to putting up the signs. The images are completed. Left- is to construct the installation, and so, what was once an idea becomes a sign.
So far- an exchange with strangers have made the images. Now- they enter a greater arena, a dialogue on the street which I will most probably not hear. But then - you never know, when the words and ideas come back to you, once the visual thoughts has been put in the world. Time to let go. The image and the people who participated - are now the star performers.
I end, for today- with a quote by Bruno Munari from his 1966 book ‘ Design as Art’:
” Today it has become necessary to demolish the myth of the ’star’ artist who only produces masterpieces for a smalll group of ultra-intelligent people. It must be understood that as long as art stands aside from the problems of life it wil only interest a very few people. Culture today is becoming a mass affair, and the artist must step down from his pedestal and be prepared to make a sign for a butcher’s shop ( if he knows how to do it). The artist must cast off the last rags of romantiscism and become active as a man among men, well up in present day techniques, materials and working methods. Without losing his innate aesthetic sense he must be able to respond with humility and competence to the demands his neighbours may make of him.” ( 2008 edt: pg. 25)


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