The project is moving up one level. After knocking on doors on a cold, grey day and pushing fliers through the door, we are getting an overall positive response. George Ferguson, the great architect, community activist and founder director of Academy of Urbanism was the first one ( and four more so far) to say yes to subverted ‘For Sale’ signs on the railings of Great George Street - as long as it is not a ‘rubbish one’ !

This is the challenge - to create something visceral, skilful and aesthetic while the sign communicates thoughts on property by the participants. Also, how are the signs to be disseminated? Do each participant get a print - as a thank you in the end? Is it OK to have the signs stolen- as that would be a sign of someone liking - or hating the image enough to respond and then remove it? Are the signs to be sold - later on? Or travel in shows?

At what point from idea, conversation, production and dissemination - does the image become a meaningful dialogue?